Video on the language measure

The WAG has uploaded a short video about the Proposed Welsh Language Measure onto their YouTube channel.

It is interesting to see how web2.0 is gradually becoming an accepted part of the media world – press release, check! – Tweet, check! – YouTube, check!

Two things in particular about the content struck me – firstly the strong mention of mobile phones (1:20) – and secondly the extent to which the cattle auction rooms (2:56) resemble the Assembly debating chamber (don’t get me wrong, I love the building, was just struck by the resemblance!).

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3 Responses to Video on the language measure

  1. Carl Morris says:

    I’m not convinced. Leaving aside problems with the Measure itself, this video is just glossy brochureware.

    It screams “one-way communication”, like a very staid party political broadcast on television. In particular, for such a complicated issue there’s no invitation to answer back or ask questions in any form.

    If you’re in any doubt about all that, they’ve disabled comments on the YouTube account.

    At least you can embed it and comment on your own blog but is anyone from the Welsh Government reading?

    There’s a Welsh language version too. Thanks for bringing these to my attention. (They’ve been online since April 2010!)

    Good use of social media is about understanding the emerging ethos not just ticking off a set of tools or websites. It could be a start on a road to something better. But unfortunately I don’t think the Welsh Government quite understand social media yet.

  2. Your comment put me in mind of a paper I read recently by Jackson and Lilleker. They suggested that UK political parties are operating in “web1.5”, often using web2.0 channels in web1.0 ways and alongside rather than instead of their traditional web1.0 website. This video would seem to be a good example of web1.0 communication in a web2.0 platform.

    Apparently the video was originally shown at public meetings, so I guess that there would have been opportunity for more of a discussion then.

    N.A. Jackson and D.G. Lilleker, Building an architecture of participation? Political parties and web 2.0 in Britain, Journal of Information Technology and Politics, 6(3/4) (2009), 232-50.

  3. Carl Morris says:

    In that case it would probably be much more insightful to see videos of public meetings and discussions on YouTube, in all their roughness and truthfulness. Either accept it’s a public meeting and warn the audience they are being videoed or edit them out and replace with transcriptions of the questions. It’s an idea anyway! Cheers for the tip-off.

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